London-based Wonder PL has launched what it’s calling “the world’s first curated video platform for quality lifestyle content.”
Their USP to make Wonder PL stand apart from the throng is to make it an elite ad-free experience for consumers, while providing professional Content creators with all the tools they need to upload, distribute & monetize high-class video Content.
Consumers are able to access the categorized Content in channels (food, wellness, culture, home & family, mind, & entertainment) much like YouTube, except that all the Content here is curated video & largely sourced from subject matter experts including artists, film makers, authors & designers.
The Food Channel has videos showing five star chefs like Tom Aikens showing you how to make their award-winning dishes.
The channel also features high-profile personalities such as Vogue UK contributing editor Calgary Avensino, who offers tips to “eat well, feel well, live well.” So does Natasha Corrett, author & founder of Honestly Healthy Food.
The entertainment channel has Vevo’s massive collection of music videos from the world’s biggest labels. The Scott Report offers celeb news & interviews from HELLO! TV.
Sofia Fenichell, founder & CEO of Wonder PL, says that as video consumption on the web & on mobile continues to grow at unprecedented rates, they saw an opening for quality lifestyle video content that was being overlooked by traditional players.
Some have called Wonder PL as a competitor to YouTube for curated video but that would be a mistake.This startup is more of a video distribution & marketing channel for professionals who want to reach a target audience.
Content producers have the option of using the free package or upgrading to a premium one at $300 per year that offers more space & monetization options such as click to buy links that allow app users to purchase the goods then & there without leaving the app.
Whether the content is distributed via the free or premium package, the experience is entirely cost-free & ad-free for consumers, who can access content via the web or by using the iOS app on their iPhone or iPad.
Note: Content creators do have the option of offering video on demand through Wonder PL, charging customers for access to videos. The Wonder PL platform, however, is free to access & so is the app.
Fenichell has been quoted elsewhere as saying, “Wonder PL was created to deliver a professional video platform for content creators that makes good business sense, while ensuring an enjoyable experience for consumers. We didn’t think the two had to be mutually exclusive & we are finding out that we were right.”
Wonder PL has the financial support of Universal Music Group, Qualcomm Ventures, VICE Media President & Co-Founder Andrew Creighton, & Pascal Cagni, formerly general manager & VP, Apple Europe, Middle East & Africa.
Click here to download the Wonder PL app on your iOS device.
Image Credit: Wonder PL/AppStore
– Advertising Message –
