Archive for April 2014

We are back, says Kleii, a popular Vietnamese Cloud computing platform

klieeKleii, a Vietnamese Cloud service that was forced to temporarily down shutters late last year because it grew faster than expected, is now back with a new business model & fresh funding. And its developers say they are now more wiser than before!

Kleii co-founder & CEO Nguyen Tuan Son wrote in a blog post that TheFarm, a venture capital company located at Kyrgyzstan, had invested an undisclosed sum in Kleii, allowing them to restructure & relaunch with a new business model.

Before we get to what the Cloud service is offering afresh, let’s backtrack a bit to what it was. Kleii was co-founded in Nov 2011 by Nguyen Tuan Son & Yerlan Tasbulatov, who is the company’s CFO.

Kleii allowed users to upload & sync their personal digital Content to the Cloud. They could access the Content from anywhere, & on any device. Since Kleii synced all your Content across all your devices, users could access to all of it at any time & on any devices, even if they were temporarily disconnected from the Internet.

Kleii quickly gained traction, & 4 months after the public beta, had more than 300,000 users. By March 2013, it had hit the million-user mark. The problem was that they were giving away the house for free, with users burning up to 50 gigs under the freemium model.

Even after a seed funding round in April 2013 led by several angel investors, there was no way to keep it going because it was simply not sustainable. To cut a long story short, the company ceased operations & went on a short hiatus.

But the guys are back now, & hopefully have a more realistic business model. As part of a “welcome back” package deal, Kleii’s previously paying customers will now get a year’s Cloud service free (that free word, again), inclusive of 100GB storage. Everyone else can get discounts while signing up.

Kleii also announced a partnership with Viettel, the biggest mobile operator in Vietnam. Under it, Viettel will debut a new Cloud platform for storage & syncing based on Kleii’s technology.

This is the kind of partnership that could have saved Kleii when they struggling to stay afloat last year. However, they seem to be doing things the right way now, & their Cloud service still has its user base in Vietnam & Southeast Asia, so it’s likely that things will work out nicely for Kleii this time.

Image Credit: Kleii

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Bundle Post takes over your social media marketing woes

Bundle Post is an automated social Content management system that claims to make social media marketing relatively hassle-free.

One of the biggest problems with social media marketing today is that one needs to keep finding the latest “share-worthy” Content from across the Web. Your ability as a marketer to connect with your fans & followers on social media is largely dependent on the level of personal engagement & the quality & exclusive nature of the Content you provide.

Obviously, it takes a heck of a lot of time to curate this Content for social posting, not to mention the actual process of scheduling, hashtagging & other content management aspects.

This is where Bundle Post comes into the picture & makes the whole thing automated, freeing up your time for personal one-on-one engagement with your audience & focusing on other core activities as a social media marketer.

What Bundle Post does is allow you to select & customize shareable Content feeds out of the vast repository of such Content feeds they have collected. You can do this based on keywords & RSS feeds & then schedule it for automatic posting.

Posts will therefore be regularly added to your social media accounts even when you’re not Online. Even otherwise, it’ll just keep popping posts on your social media accounts, leaving you free to focus on responding to your fans & followers & building relationships.

Note that Bundle Post is not meant to replace HootSuite or Tweetdeck or any of the other personal, business or enterprise level social media marketing & management tools that are already available.

Bundle Post offers 3 packages, depending on the kind of marketing setup you have. Individual users can subscribe for US $19.99/month, while the “expanded marketer” package costs $50/month. The Pro package for marketing agencies is priced at US $100/month.

Bundle Post founder & CEO Robert M. Caruso, a veteran sales & marketing executive who says he’s passionate about social media & tech.

Image Credit: Bundle Post

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