Archive for December 2014

Tweetshot boosts your tweets by adding Twitter images & screenshots


Tweetshot is an Online tool & browser extension for spicing up your tweets by adding Twitter images or screenshots.

It’s no secret that tweets with images get more attention on Twitter than your usual 140 character tweets with just a link. But the problem is that it’s a pain (relatively speaking) to add images & screenshots to every tweet.

If you’re tweeting a link you want to share with your followers, you’d have to take a screenshot & save it to your computer, & then upload it along with the tweet. It’s even more difficult to this when you’re tweeting using a mobile device to post the tweet.

Secondly, Twitter autocrops the photo or screenshot you upload. The picture that people say may have only half the story or might make no sense at all.

Tweetshot attempts to provide a solution to these pain points. It will automatically fetch the image or screenshot from the URL whose link you are posting. Also, you don’t have to use any photo-editing tools to squeeze the image whole & intact past Twitter’s auto-crop if you are using Tweetshot to add the image.

The way it works is pretty simple. You can either use the tool Online through their website, or add it as a Chrome extension to your browser.

If you add the extension, it will appear as an extra Tweetshot button next to the standard Tweet button on Twitter. You can also Tweetshot any open tab on the browser by using the Tweetshot extension button on the top right-hand side of your browser.

If you just want to Tweetshot an image you see on the web, right-click on it & select “Tweet this image.”

Tweetshot was founded by Romain Cointepas, Head of Mobile & TV at Dailymotion. Click here to install the Tweetshot Chrome extension.

Image Credit: Tweetshot

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Personapp for creating quick & easy customer profile


Personapp is a tool for creating a quick & easy persona that includes traits describing your targeted customer profile.

Instead of creating a whole section in a business plan report, you can simply use Personapp to create the persona of the kind of person your products or services will appeal to.

It’s simple enough, if you focus on 4 to 5 five key goals (demographics, needs & goals, behaviors, etc) & wrap it up in a single page.

Start with the targeted persona’s age, job, family, hobbies & interests, where they live, etc. Add a name & a picture, to make it seem like a real user instead of a market research report.

Describe a typical day in the life of your persona, focusing on behavioral patterns that are relevant to your product being of interest to them. List about 5 of their needs, & common problems & tasks this persona often has to face.

You can round out the persona with beliefs & attitudes, relationships, skills, work environment, etc. It’s not rocket science & you can just as well do it with pen & paper, but using Personapp does offer some valuable advantages.

For starters, you can create multiple personas with different traits & then tweak or combine them based on in-depth user interviews & further analysis of market research data about your customers & those of your competitors.

It’s far easier to use Personapp & collaborate on these changes Online as you & others involved in the project do more research narrow down the persona to specifics.

Secondly, it makes you focus on real users & what they think about your product, instead of business models, traffic & software. It makes design decisions more human & less abstract, & will help you develop clear need statements before getting started with product development.

Personapp was developed & launched in Jan 2012 by Laurence McCahill, Brighton, U.K.-based co-founder of The Happy Startup School, Spook Studio.

Image Credit: Personapp

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