Tag Archive for Twitter analytics

Marketers: Here is Tactics Cloud, a new marketing tool for Twitter

Posted on March 6, 2014 by

Tactics Cloud is a social media insight tool developed by Affino Inc. based in Halifax, Canada. To put it in simple words,Tactics Cloud manages the Big Data on social media & returns relevant search results for marketing & sales purpose.

For example, if a designer is looking to market his product to other designers in New York, he will simple create a search on Tactics Cloud for ‘Designers in New York’. This Twitter marketing tool will then generate a list of valid users on Twitter who have ‘Designer’ mentioned in their bios. Later, the user can filter & export this list which can be used for target marketing & sales.

In turn, the user gets to preset his/her work to the selected target groups searched via the new Twitter marketing tool & also get potential followers, too. This saves a lot of time for a brand or a company looking for customers on Twitter. Private lists can be exported for later use. Tactics Cloud scans through billions of strands of publicly available social & business data to help identify individuals & groups with common skills, interests, & relationships. Tactics Cloud focuses on social network connections to provide what it believes are insights.

Tactics Cloud was founded in 2013 by Tim Burke & Stephen Hankinson, & is developing since. The beta testing began in November & they are planning to launch it in early 2014. Affinio Inc., announced US $1.5 million seed funding round led by Build Ventures. The company has already started accepting applications from small & medium-sized businesses for trailing purpose.

Image Credit: Tactics Cloud

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followerwonk

One way of optimizing social growth

Posted on June 6, 2013 by

All of us who use the social networks to further a cause, whatever it might be, are also acutely aware of the accompanying headaches. Analytics, metrics, Likes, Follows, Shares, one needs to constantly evaluate & re-evaluate the efforts being put into social media.

There are many tools & services out there that offer automated, free & premium analysis of how well you are doing on your social networks. Thus, there are many ways of optimizing your social growth. Added to this long list now is followerwonk, a new web service that  helps you “explore & grow your social graph.”

Once you sign up for followerwonk, you can dig deeper into Twitter analytics & understand among many issues, who your followers are, their location, & when do they tweet. This new web service also helps you fund & connect with new influencers in the niche you operate in. It even helps you understand how many followers you have gained or lost over a certain period.

The website is part of the MoZ service offered by the Seattle, US-based SEOmoz, Inc.

Image Credit: followerwonk

 

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