Tactics Cloud is a social media insight tool developed by Affino Inc. based in Halifax, Canada. To put it in simple words,Tactics Cloud manages the Big Data on social media & returns relevant search results for marketing & sales purpose.

For example, if a designer is looking to market his product to other designers in New York, he will simple create a search on Tactics Cloud for ‘Designers in New York’. This Twitter marketing tool will then generate a list of valid users on Twitter who have ‘Designer’ mentioned in their bios. Later, the user can filter & export this list which can be used for target marketing & sales.

In turn, the user gets to preset his/her work to the selected target groups searched via the new Twitter marketing tool & also get potential followers, too. This saves a lot of time for a brand or a company looking for customers on Twitter. Private lists can be exported for later use. Tactics Cloud scans through billions of strands of publicly available social & business data to help identify individuals & groups with common skills, interests, & relationships. Tactics Cloud focuses on social network connections to provide what it believes are insights.

Tactics Cloud was founded in 2013 by Tim Burke & Stephen Hankinson, & is developing since. The beta testing began in November & they are planning to launch it in early 2014. Affinio Inc., announced US $1.5 million seed funding round led by Build Ventures. The company has already started accepting applications from small & medium-sized businesses for trailing purpose.

Image Credit: Tactics Cloud

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