It is estimated that over 80% of Internet users do not use social networking sites. Potluck is a social networking web & mobile app targeted at this vast market & it strives to motivate the average Internet user to share links with his/her friends.

Potluck is a product of New York City-based Branch Media Inc. whose other popular social networking web app is an Online publishing platform also named Branch. Potluck was launched in June 2013.

Features of Potluck

On Potluck, you can post links to photos, music, videos & articles for your friends. Similar to Facebook’s ‘Like’, Potluck allows you to ‘Heart’ links that interest you. If you are enthused by a link you can comment on it or simply Heart it. Potluck pages are intimate as they cannot be accessed by those outside your group.

Potluck is intended to be a less stressful & more personal place to hang out with your contacts compared to Facebook or Twitter which reveal your identity. It enables you to be less self-conscious about the content you browse.

Potluck focuses on the Content & not on the users who created it. Users are first shown the Content & the number of people who have Hearted it before the identity of the friends is revealed.

Potluck’s website offers a tour to help users familiarize themselves with the product’s features. You can connect your Potluck account with Facebook & Twitter & add friends who you think will be able to share interesting content.

Sharing a link is easy as you simply need to copy & paste the link in your interface & click on the ‘Share’ button. You can recommend a link to specific friends by sending them a notification which would prompt them to take a look at it. Potluck has a preview option which displays the initial few lines of text-based content. You can click through to read the full article & share it through your other social networking accounts.

There is also a platform for comments & discussions to bring users together. Potluck is an ideal social networking app for those who have a good number of friends who can provide a regular stream of links & content.

Potluck for Mobiles

Potluck is available as a free iOS app in iDevice format. You can share a link as well as browse through posts & links shared by your friends. Potluck enables you to connect with new people as the conversations also include the friends of your friends. Similar to other social networking apps, Potluck also has activity alerts, notifications & profiles.

Potluck advertises itself as “A house party on the Internet”. This slogan aptly sums up the app’s usefulness as you can get a glimpse of the articles & posts, & engage yourself in those that interest you as you would at any party. The friends of friends option ensures you have a whole lot of people to connect & converse with.

Click here to download Potluck on iOS.

Image Credit: Potluck

Advertising Message