Pressly is an Online publishing platform that makes Websites work on Tablets & smartphones. This platform uses customizable templates & HTML5 technologies to enable publishers to quickly produce Websites that are also mobile-friendly.
You can use Pressly to create Sites that are almost similar to the original one. Navigation can be done using pinches & touch swipes to browse articles, pictures & videos.
Pressly offers customizable templates that can be used according to each publisher’s needs. Some templates are ideal for text-driven Websites & others are suitable for viewing videos & photos. Pressly can also be used to pull in various data feeds such as WordPress Content, Twitter, RSS, XML & JSON.
On Pressly, publishers can integrate the common features found in traditional Websites such as analytics, payment processing, advertising, store finders & others. In addition, Pressly offers its own advertising platform to enable publishers insert ads into their mobile-friendly site. The ads can be in the form of photos, videos, hot spots, links, social network buttons & more.
Pressly found that their clients’ mobile-friendly sites generated plenty of pageviews & had a low bounce rate. The company realized there was a great opportunity for Content marketers, too. As a result, it has specifically built in features that allow B2B marketers to improve lead generation.
Pressly.com’s direct competitors are RebelMouse, Flipboard & OnSwipe. But while OnSwipe is focusing on bloggers, Pressly says it is looking at adding value to corporate clients.
The Online publishing platform has also clarified that it does not take a percentage of publishers’ advertising revenues, saying it “merely provides a platform & doesn’t interfere with its users’ revenue models.”
Pressly.com was founded in 2011 & is based in Toronto, Canada. The company has raised US $1.5 million from OMERS Ventures & iNovia Capital to add more employees as well functions & features to its product.
Pressly’s publishing platform has been used by The Toronto Star, the largest newspaper in Canada. Ziff Davis which publishes PC Magazine used Pressly to create their smartphone app.
Pressly.com’s basic plan is free for all users while its Pro plan with advanced features is priced at $499 per month.
Image Credit: Pressly
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