Tag Archive for online publishing

Online publishing platform Pressly helps to create mobile-friendly websites

Posted on February 13, 2014 by

Pressly is an Online publishing platform that makes Websites work on Tablets & smartphones. This platform uses customizable templates & HTML5 technologies to enable publishers to quickly produce Websites that are also mobile-friendly.

You can use Pressly to create Sites that are almost similar to the original one. Navigation can be done using pinches & touch swipes to browse articles, pictures & videos.

Pressly offers customizable templates that can be used according to each publisher’s needs. Some templates are ideal for text-driven Websites & others are suitable for viewing videos & photos. Pressly can also be used to pull in various data feeds such as WordPress Content, Twitter, RSS, XML & JSON.

On Pressly, publishers can integrate the common features found in traditional Websites such as analytics, payment processing, advertising, store finders & others. In addition, Pressly offers its own advertising platform to enable publishers insert ads into their mobile-friendly site. The ads can be in the form of photos, videos, hot spots, links, social network buttons & more.

Pressly found that their clients’ mobile-friendly sites generated plenty of pageviews & had a low bounce rate. The company realized there was a great opportunity for Content marketers, too. As a result, it has specifically built in features that allow B2B marketers to improve lead generation.

Pressly.com’s direct competitors are RebelMouse, Flipboard & OnSwipe. But while OnSwipe is focusing on bloggers, Pressly says it is looking at adding value to corporate clients.

The Online publishing platform has also clarified that it does not take a percentage of publishers’ advertising revenues, saying it “merely provides a platform & doesn’t interfere with its users’ revenue models.”

Pressly.com was founded in 2011 & is based in Toronto, Canada. The company has raised US $1.5 million from OMERS Ventures & iNovia Capital to add more employees as well functions & features to its product.

Pressly’s publishing platform has been used by The Toronto Star, the largest newspaper in Canada. Ziff Davis which publishes PC Magazine used Pressly to create their smartphone app.

Pressly.com’s basic plan is free for all users while its Pro plan with advanced features is priced at $499 per month.

Image Credit: Pressly

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A new social media publishing platform that lays stress on images

Posted on December 23, 2013 by

All of us know by now that posting images or videos on social networks can get more clicks & fans than mere words. Taking advantage of this, there’s a new social media publishing platform called Symphony that is more image focused. It’s USP – it allows users to use images from an in-built library to go along with your post or status updates, all of which are free of any copyright violations.

Symphony is like Buffer & HootSuite, all in one. Plus, it has the advantage of allowing you to choose from images that are thrown up as auto suggestion or search for images in the search task bar. Once you select the image you want to use with your tweet or FB status message, you can then post it immediately or, like in Buffer, schedule it for a later date or time. You may queue tweets & status updates in advance so they get seen at the best time for your audience, netting you more views, clicks, & conversions. Thus, you may spend less time publishing your content & more time creating it.

symphony1And, like any other social media management platform, Symphony too allows you to post across your various social media networks from one dashboard. Like HootSuite, you can invite other members of your team or project, too, to collaborate on different social media projects.

If you want to use this new social media publishing patform, there’s of course a free trial to get a feel of this tool. Once you are convinced, you need to subscribe to one of the 3 paid plans. Needless to say,the more you pay, the more features of this new Internet startup you can access.

 

Image Credit: Symphony

 

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