In the race to get into the front page of search results of Online search engines, a lot of money is spent on Search Engine Optimization (SEO). Things may have got a little easier for this lot.

Search engine marketing firm SEO Arbiter has debuted a free SEO tools section on their website. The online tools are designed to help small business owners do some basic on-page SEO without requiring them to be tech savvy or search optimization experts.

The two tools currently available on the website are: HTML tools that allow users to easily format meta tags & anchor text without needing to know too much about HTML tags.

For the record, HTML is hypertext markup language, which is the simplest way to create a webpage. If you want to create or modify page content, you use an HTML editor, or you can directly modify the tags by opening up the source file.

But not everyone knows what keyword, title or description tags are for in a web page, & how you put in the right ones. In fact, it’s not fair to expect a small business owner to know what kind of title or description works best, & what keywords to focus on. That’s what SEO experts & consulting firms such as SEO Arbiter are for.

However, it’s hard for small businesses to shell out the big bucks required for a wide-ranging SEO campaign. If you’re just looking for some basic on-page optimization, you can use free SEO tools that are available online, including the ones just debuted by the US-based SEO Arbiter. One is a meta tag generator that will give you all the tags you need to keep the search engines happy, & you don’t need to know a thing about meta tags.

The other tool is an anchor text generator. Without wading too deep into the way search engine algorithms work, let’s just say that the incoming links pointing towards a page matter, as does the text or words associated with the link. Here’s a good example – SEO tools.

Image Credit: SEO Arbiter

Advertising Message