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Bohemia, N.Y. Oct. 18, 2014, PRNewswire-iReach: Google is constantly making minor changes to its search algorithm. Every now and then Google rolls out an update that could have a significant impact on its organic search rankings. Rumors are swirling the Internet that a new Penguin update is on its way. This update will likely have a major effect on rankings and organic website traffic for those who are using Black Hat SEO on their websites. It’s rumored that many of these businesses could essentially lose much if not all of their organic search engine rankings.

Google has been gathering data from their Link Disavow Tool over the past year or so which allows them to use this data to identify bad links. They have been going to great lengths to find ways to identify every link that can be interpreted as spam. Online marketing firm, fishbat, shares tips to help your website sustain the update.

• 1. Remove ‘spammy’ links.Spammy links consist of links coming from non-reputable sites and forums, links from sites spanned for malware, paid links using exact match anchor text, etc.
• 2. Clean out your out-bound links. Make sure your website is not linking to any other sites that can be marked by Google as spam.
• 3. Create highly engaging content. Creating and distributing quality content is a great way to earn quality links. Make sure the content is engaging, original, and well written to assure the best possible results.
• 4. Make sure you’re listed in quality directories. Make sure your business in listed in the reputable local directories.
• 5. Utilize your Google+ page. Make sure you are sharing quality content on your Google+ page. Encourage you’re clients to write a review of your business.

“Be sure to research all links pointing to your website to assure it has no “spammy” links. Failure to do so can compromise your rankings and your business.” Comments fishbat COO, Scott Darrohn. Check with your online marketing firm to make sure your site is built to withstand the newest update.

fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

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