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New Delhi, November 7, 2014 : Bharti Airtel, a leading global telecom service provider with operations in 20 countries across Asia and Africa, today announced the launch of ‘One Touch Internet’– afirst of its kind initiative aimed at simplifying internet services for millions of first-time users in India. Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel – ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through *free tutorial videos and trial packs – all with just one touch.
Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable – moreand more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online,but areapprehensivedue to reasons like lack of know-howand fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holdingfirst-time mobile users as they discover the internet. We believe that this initiative can play a transformational role inbreaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus givingthe Indian masses an opportunity to enjoy their first everinternet experience”.
‘One Touch Internet’: Key features
• Opportunity for first-timedata users in India to learn & experience the internet
• One-stop-shop to see-try-buy internet services
• Simple & intuitive user interface specially designed to aid learning
• Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc
• Intuitive pricing packs for first-time users
• Easy subscription to internet packs with ‘My Account’ management: Check balance for TalkTime, data, trial usage etc.
• Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled devices
• Launched in English & Hindi; 8 vernacular languages to be added
The rapid penetration of mobile telephony has played a pivotal role in transforming the socio economic growth in countries world over, including India. According to estimates – India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.
To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visithttp://one.airtel.inon their mobile phones’ web browsers.Currently available in English and Hindi, ‘One Touch Internet’will soonalso be available in 8Indian vernacular languages in weeks to come.
To promote the launch of ‘One Touch Internet’, Airtel is also launching a full-blown 360° brand campaign. The insight for its Television Commercial (TVC) film comes from the brand’s core territory of enabling relationships, and evokes a strong emotional connect compelling viewers to teach someone how to discover the joys of the internet. The TVC will also be supported by a strong digital leg.
To know more about how customers can use Airtel’s all new ‘One Touch Internet’, please visit www.airtel.in/onetouchinternet.
About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 303 million customers across its operations at the end of September 2014. To know more please visit, www.airtel.com
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