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India’s Bharti Airtel launches One Touch Internet

Posted on November 7, 2014 by

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airtel-new-logo-verNew Delhi, November 7, 2014 : Bharti Airtel, a leading global telecom service provider with operations in 20 countries across Asia and Africa, today announced the launch of ‘One Touch Internet’– afirst of its kind initiative aimed at simplifying internet services for millions of first-time users in India. Airtel’s ‘One Touch Internet’ is a WAP (Wireless Application Protocol) portal designed with a simple, secure and intuitive interface that will allow first-time users to discover the internet easily and help them overcome common perception barriers around the mobile data experience. Now available for prepaid mobile customers on Airtel – ‘One Touch Internet’ will work as a single point destination for uninitiated internet users to see-try-buy a host of popular services (including social networking, videos, online shopping and travel bookings) through *free tutorial videos and trial packs – all with just one touch.

Srinivasan Gopalan, Director – Consumer Business, Bharti Airtel said, “The Indian telecom market has entered a phase of data led growth. As data networks expand and internet enabled devices become affordable – moreand more Indians are getting online on their mobile devices. However, our market research has shown that there are millions of customers across the country who own an internet-ready mobile device and are keen on getting online,but areapprehensivedue to reasons like lack of know-howand fear of incurring heavy data charges. Airtel’s ‘One Touch Internet’ will address these very customer challenges and play the crucial role of hand-holdingfirst-time mobile users as they discover the internet. We believe that this initiative can play a transformational role inbreaking perception barriers among customers and demystifying the internet not only for the young and urban, but for people from across generations and social strata – thus givingthe Indian masses an opportunity to enjoy their first everinternet experience”.

‘One Touch Internet’: Key features
•     Opportunity for first-timedata users in India to learn & experience the internet
•     One-stop-shop to see-try-buy internet services
•     Simple & intuitive user interface specially designed to aid learning
•     Free trial packs and video tutorials for popular services like Facebook, Twitter, YouTube etc
•     Intuitive pricing packs for first-time users
•     Easy subscription to internet packs with ‘My Account’ management: Check balance for TalkTime, data, trial usage etc.
•     Available for 2G & 3G Airtel prepaid mobile customers with internet-enabled devices
•     Launched in English & Hindi; 8 vernacular languages to be added

The rapid penetration of mobile telephony has played a pivotal role in transforming the socio economic growth in countries world over, including India. According to estimates – India has over 220 million internet users today, of which, about 59% get online over a mobile device. Projected to reach a whopping 385 million by 2017, the smartphone penetration in India is only growing stronger and contributing to a rapidly increasing base of internet users, which is expected to more than double to 480 million by 2017.

To self-learn or have family and friends explain the internet to them easily, Airtel prepaid mobile customers can now call 111 or simply visithttp://one.airtel.inon their mobile phones’ web browsers.Currently available in English and Hindi, ‘One Touch Internet’will soonalso be available in 8Indian vernacular languages in weeks to come.

To promote the launch of ‘One Touch Internet’, Airtel is also launching a full-blown 360° brand campaign. The insight for its Television Commercial (TVC) film comes from the brand’s core territory of enabling relationships, and evokes a strong emotional connect compelling viewers to teach someone how to discover the joys of the internet. The TVC will also be supported by a strong digital leg.

To know more about how customers can use Airtel’s all new ‘One Touch Internet’, please visit www.airtel.in/onetouchinternet.

About Bharti Airtel
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 303 million customers across its operations at the end of September 2014. To know more please visit, www.airtel.com

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Twitter comes on TV in India

Posted on October 23, 2013 by

 

This press release has been published without any editing

New Delhi, October 21, 2013: Airtel Digital TV, the DTH service arm of leading telecom operator Bharti Airtel, today announced a first-of-its-kind integration with Twitter, the world’s leading real-time information network, to display LIVE Tweets on TV. A revolutionary convergence of tweeting and television viewing, the concept is an innovation in the DTH industry across the world that allows customers to experience Twitter on TV.

Starting tomorrow Airtel Digital TV customers will now be able see what the world is tweeting about popular TV programmes, celebrities, sports personalities etc. on their TV screen itself. Customers will also be able to tweet about their favourite TV shows, celebrities, sports/ sports personalities or any ongoing TV programme across channels while watching it. What’s more….your Tweet will be broadcasted LIVE and you can read your Tweets on the TV screen along with the Tweets of your favourite celebrities.

Announcing the launch of the service, Shashi Arora, CEO – Airtel Digital TV said, Twitter on Airtel Digital TV is an innovative product launched as part of our continuous efforts to enrich the lives of our customers. Given the ever increasing popularity of Twitter across the globe with over 500 million Tweets generated every day including breaking news and first reactions which trend within minutes of its occurrence, all our customers will now be a part of the convergence phenomenon along with the rest of the world.”

Jana Messerschmidt, Vice President, Business Development & Platform, Twitter added, “Twitter is public, real time and conversational, which makes it a perfect companion to television viewing. We are excited to see partners like Airtel innovating with our platform and helping their audience connect with the TV programs they love.”

The service is powered by Brizz TV and can be enjoyed by all Airtel Digital TV customers across the country on any set-top-box at no additional cost. Customers have to justpress the green key on their Airtel Digital TV remote to enable and access the service. Customers can easily close the Tweet window or resume back at any given time by pressing the same green key again. Customers can send their Tweets on any TV show with the specific hash-tags prompted on their TV screen and it shall be broadcasted LIVE by Airtel Digital TV. Even customers who either have no access to internet or are not active on Twitter currently can experience Twitter on their TV screen. Initially, the service will be available on select TV channels and will be extended to others in succession.

With the launch of the service, Airtel Digital TV continues to introduce innovative & life enriching service for customers bringing technology & convenience together to offer a superior service experience to customers. The service is an addition to the wide bouquet of industry first service experiences introduced by Airtel. It is a second consecutive innovative service launched within months of the success of the Freemium PPV which was a revolution in the PPV platform and the DTH industry.

For more details, please log on to: http://www.airtel.in/digitaltv

About Airtel digital TV
Airtel Digital TV is a leading national DTH service provider offering MPEG 4 & DVBS 2 – currently the most advanced digital broadcasting technologies available in the world. With 373channels & services including 17 HD channels and 5 interactive services, Airtel Digital TV introduced many firsts to the segment including a universal remote, several unique interactive applications, multi lingual EPG, and integrated anytime, anywhere recording through mobile and web. Backed by a 24×7 customer care, Airtel Digital TV had 8.5 million customers as on June 2013.

About Bharti Airtel Limited
Bharti Airtel Limited is a leading global telecommunications company with operations in 20 countries across Asia and Africa. Headquartered in New Delhi, India, the company ranks amongst the top 4 mobile service providers globally in terms of subscribers. In India, the company’s product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed DSL broadband, IPTV, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G wireless services and mobile commerce. Bharti Airtel had over 276 million customers across its operations at the end of August 2013. To know more please visit,www.airtel.com

 

 

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