Micro-blog Twitter has just announced 1 more new way of earning revenue.

Earlier this, year, the micro-blog had started experimenting with the new Twitter Video Card. This card streamlines video playback & brings a 1-tap viewing experience in users’ timelines. Over the test period, it found that tweets containing native Twitter video generated better engagement.

Based on this, Twitter today announced a beta version of ‘Promoted Video on Twitter’. These are basically video ads which will allow brands to upload & distribute video on Twitter, & to measure the reach & effectiveness of this content.

Twitter is now offering advertisers the ability to run ads with a new Cost Twitter Per View (CPV) ad buying model. This means advertisers only get charged when a users starts playing the video. Additionally, advertisers using Promoted Video have access to robust video analytics, including completion percentage & a breakout of organic vs. paid video views.

Twitter has also expanded the tests of its native video solution with select Content publishers & verified users. The overall goal is to bring more video into users’ timelines to create a richer & more engaging Twitter.

Image Credit: Twitter

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