Tag Archive for Location based app

GPS company Telenav launches social app HopOver

hopoverpage

HopOver is a new social app that lets you see where your friends are, who’s nearby & what’s happening where.

A social app that shows your location & your friends’ locations on a map to help you get together & hang out or plan hangouts isn’t exactly a new concept. Foursquare basically pioneered the concept & their new Swarm social location app does exactly what HopOver offers.

The interesting part here is that HopOver was launched by Telenav, which is more famous for its mapping & navigation related offerings, so that’s its USP. Its foray into the social app scene has to also be taken seriously because it has the capability to make the app popular through a blitz of publicity, promos & marketing.

The company is apparently aiming to promote the app to the college going-crowd, probably in the hope that it catches on & the word of mouth publicity may generate buzz that will attract other segments.

As for the app’s features, the idea is to make it easy to plan meetups immediately, as opposed to other social apps that let you plan events in future.

HopOver will let you see, on a map, who’s free & what’s going on around you. You can message friends to see what they’re up to, & let everyone know you’re free. You can also like & join your friends’ ‘hops’.

You can customize a ‘hop’ by adding stickers, choosing a place & tagging friends. You can even find out who’s been there before. You can essentially use this app to be the party planner in your group. Instead of calling everyone up to find out who’s free, or where everyone is, or where you would all like to meet-up, you can simply use the app to get everyone to “hopover.”

The Sunnyvale, California, USA-based Telenav, Inc. is a publicly traded company that provides GPS navigation software & devices.

Click here to download the HopOver social app on your iOS device.

You can get the Android version directly from their website (registration required).

You may also want to read: Location-based social networking app Bethere as an “evolution” of Foursquare 

Image Credit: HopOver

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Location-based app Foursquare splits into 2, says expect more changes this summer

fouquarepageThere are big changes happening at location-based social media Site Foursquare. For one, today, it announced that it had split into two apps – Foursquare & Swarm.

The announcement was made some minutes ago on its official blog post. Giving the logic for the split, the writer said it had been observed that each time a user opened the app, it was almost always do just one of those things – search for a place for dinner, & after dinner, probably look to see what friends nearby were up to.

Here’s what the post said further: We built Swarm because you’ve told us how often you still have to text your friends: “where are you?” and “what you up to later?” We wanted to build a quick way for you to know these two things for all of your friends. With Swarm, you can easily see which of your friends are out nearby, figure out who is up for grabbing a drink later, and share what you’re up to (faster and more easily than you can in Foursquare today). Swarm will be available on iOS and Android in the coming weeks, and soon after on Windows Phone, but you can read a ton more about it (including screenshots and some videos) on The Verge right now. If you sign up at swarmapp.com, we’ll email you when it’s ready.

It does not end here. Foursquare said it was “going through a metamorphosis” & woud be shifting focus soon to a delivery-based version which would be made public soon. Local search today was like the digital version of browsing through the Yellow Pages but those at Foursquare believe local search should be personalized to the users’ tastes. Also, the opinions of actual experts should matter, not just strangers.

“An app should be able answer questions like ‘give me a great date dinner spot’ and not just ‘tell me the nearest gas station.’ We’re right now putting the final touches on this new, discovery-focused version of Foursquare to be released later this summer.”

 

Image Credit: Foursquare

 

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