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San Jose, California, Aug. 5, 2014: Life changes when turning 40, including one’s dating style – and until now there hasn’t been an online dating experience specifically created for single people in their 40s. Launching today, LoveBeginsAt is an exclusive lifestyle and dating platform for 40+ singles looking to find like-minded people to experience, share and celebrate the best things in life.
In order to build a tailored, trusted experience for its unique members, LoveBeginsAt commissioned a survey to better understand the dating habits and expectations of 40+ singles. Key findings from the nationwide Wakefield study concluded that any stigma attached to online dating has lifted and midlife daters are embracing it more honestly and enthusiastically than ever—79 percent of singles 40+ would be quick to say they met their date online. In addition, more than 1 in 3 people surveyed believe they’ll meet their “soul mate” more quickly online than in person, making LoveBeginsAt the perfect place to restart a search for love after 40.
Committed to providing enriching, valuable experiences not found elsewhere, LoveBeginsAt launches today with a solid cadre of experts, ready to share their experience and advice about dating, style, etiquette and how to make online dating really work for you. Plus, through a partnership with events planning startup Dishcrawl, members can quickly and easily take online experiences offline into unique, stylish and safe settings. From celebrity chef ‘secret’ pop-up dinners to hands-on cocktail hours, LoveBeginsAt serves up low-stress ways to really connect with other like-minded singles. Next month, the hottest ticket around will be exclusive launch events in New York, San Francisco and Washington D.C.
“40 is a truly transitional age. You’ve likely made up your mind, or at least strongly considered what you want in life and have a more sophisticated perspective than you did in your 20s and 30s,” says LoveBeginsAt spokesperson and dating coach at Get a Love Life, Annie Gleason. “What was most important when dating in your 20s, such as showing up on time for a first date or finding someone who is more “your type”, has changed. LoveBeginsAt offers this under-served demographic an exclusive platform for meeting other quality people with shared interests.”
“While the number of niche dating sites is growing in the US, there hasn’t been real attention on this demographic until now,” said Cupid, PLC CEO Phil Gripton. “With 40 percent of 40+ singles in the US more inclined to sit in traffic than go on a bad first date, our aim is to get this discerning, unique audience out of traffic and into great first dates.”
Pricing:
As with most dating platforms, creating an online profile and browsing singles in your area is free. And, right now LoveBeginsAt is offering a Newcomer special membership of $12 per month. This upgraded membership includes private messages, full-size photos and unlimited search and browsing. It also includes a free upgrade to the Mingle More package, which lets free members read and reply to messages at no extra cost to them. Regular membership rates are expected to be:
1 month commitment: $29 per month
3 month commitment: $29 per month plus free Mingle More
6 month commitment: $19 per month plus free Mingle More
For on-the-go users, the LoveBeginsAt app makes it easy to connect with other singles, anywhere and anytime. The app is available for iOS in the iTunes store and on Android through Google Play.
About LoveBeginsAt
LoveBeginsAt (www.lovebeginsat.com) is the exclusive lifestyle and dating platform for 40+ singles looking to find like-minded people to experience, share and celebrate the best things in life. LoveBeginsAt caters to 40+ singles who seek substance and quality in finding others with similar lifestyles, interests and expectations for relationships. The platform brings together a growing niche network of savvy, experienced and more refined daters through online and offline experiences to become the ultimate resource for relationship-seekers over 40. LoveBeginsAt offers anywhere, anytime access for individuals with busy lifestyles and hectic schedules, who are looking for meaningful connections. Download the LoveBeginsAt app in the iTunes Store and Google Play stores today. LoveBeginsAt is a property in the Cupid, PLC network of online dating sites
About Dishcrawl
Dishcrawl is an online community for culinary events. It is dedicated to re-imagining the way people think about food, drink, and their community. You can find local progressive dinners, exclusive chef encounters, and other fun food events in every city! From culinary experiences in real life to great stories about local culture online, Dishcrawl spans 250 cities across the US, Canada, and soon the UK.
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