MirrorWeb: A fallback service that helps admins to counter Site downtime

mirrorwebpageMirrorWeb is a service that monitors your Site’s downtime & redirects visitors to a backed-up copy of it, thus “mirroring” it.

In this era & age when the Online end of a business has become the be all & end all of most businesses, it makes sense to have a rock solid backup plan that keeps your Site Online 100%.

Granted that most web hosting providers these days come close to 100% uptime, & have so many backup processes in place that it’s very hard to lose your data, but Website downtime or slow loading pages, even for a few minutes, have the potential to destroy your Online sales & position in the search engines.

Apart from the loss of customers during the downtime, many of whom may not return, this issue matters a whole lot from the user experience & SEO point of view. For example, did you know that 40% of Website visitors will abandon a page that doesn’t load within the 1st 3 seconds? A delay of just 1 second causes a massive 52% drop in page conversions.

If that’s not enough, it’s highly critical that your pages be available when the search bots come calling. If not, the pages may be marked as 404 errors & dropped from the search index on Google, Bing, Yahoo & other search engines. Once that happens, you can kiss your search traffic goodbye. Even if this doomsday scenario doesn’t take place, your pages will still suffer in the search rankings because of a high bounce rate caused by the downtime.

Anyway, the point here is that downtime for a Website needs to be avoided like the plague, & the only solution that guarantees you 100% uptime is a service such as MirrorWeb that works independently of your Web host. These guys monitor your Sites every minute of every day, 24/7/365.

Once you have subscribed to this service, if 1 of your Sites goes down, MirrorWeb immediately & automatically switches visitors to the snapshot copy on its servers, which operate from multiple locations around the world. Users will get a notification by email & SMS, & you will be told what problem occurred & how it was handled.

MirrorWeb offers three subscription packages. The Solo package priced at US $50/month offers their service & support for a single Website. The Freelancer package priced at $210/month includes service for up to 10 Websites, & the Pro package at $360/month supports up to 25 Websites.

The Manchester, U.K.-based MirrorWeb is a part of the TechHub technology incubator, & was founded in May 2012 by David Clee, Philip Clegg & Karl Stringer. Clee is the company’s Managing Director, Clegg is the CTO & Stringer is the Chief Product Officer.

Image Credit: MirrorWeb

 

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