All of us are by now familiar with image sharing app Instagram. But from the social media marketing point of view, which images really capture people’s attention, & which don’t?

Well-known social media scientist Dan Zarrella recently spent some time collecting a large Instagram database & analyzing it to identify the characteristics that make images work (or not work). Dan has now presented the study in an infographic form.

Click here for the infographic.

Image Credit: Dan Zarrella

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