The company that runs Online influence measurement service dotKred, PeopleBrowsr, has decided to launch a “different” type of social network. Well, the idea certainly seems revolutionary  – it is to design & develop your own social network.

Explaining the design your own social network concept, Andrew Grill writes on the official PeopleBrowsr blog: “With public platforms such as Twitter, LinkedIn and Facebook, brands and consumers are increasingly being encouraged to use them exclusively to connect and communicate.

“Now that these networks have combined memberships in the billions, it is becoming harder to find those in your community that you have the most in common with and connect with. Brands are naturally investing time and energy into these public platforms, while at the same losing control of their brand, their fans and their community. PeopleBrowsr is launching our SocialOS platform to bridge existing networks, and allow these corporates and governments to develop their own social networks.”

Social OS, as the service is called, is a next generation Platform as a Service (PaaS), developed under a Darpa funded program. It integrates Social Network capabilities & technologies alongside existing customer databases, platforms & social networks. Social OS has a rich set of APIs for Developers to rapidly build Social Network applications.

So what are the advantages of having your personal social network? We think for marketers, Social OS will be quite a helpful tool since they can now invite customers & fans to join their own branded social networks, with app stores & analytics, while bridging existing social networks such as Twitter, Facebook & LinkedIn simultaneously.

Also, as Andrew has written, Social OS analytics may be able to change the otherwise chaotic social data from multiple networks into something more meaningful, allowing more compelling offers & campaigns to be developed exclusively for the brand’s network. The Kred influence measurement platform will also be integrated into Social OS.

For developers, the Social OS platform will be exposed via APIs, periodic reports and a real-time command centre. Each Instance of Social OS will give developers the ability to quickly build social networks & applications using APIs defined in our Social OS Guide.

 Image Credit: PeopleBrowsr

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