My booze, my chocolates, my TV in return for the Internet

“Excuse me, where does the Internet reside?” Not many of those polled in a recent global survey by India’s Tata Communications, could answer this. Titled – Connected World II – the survey showed that despite as many as 3 billion people connected to the Web, at least half of them had no clue on where the Internet came from.

As many as 82% did not know that the fastest mode of Internet delivery to their devices was through sub-sea cables, while 64% of respondents incorrectly believed the Internet was “infinite”.

Tata Communications is a global communications & service provider, responsible for providing connectivity to the world’s 24% of internet routes. The report was based upon 9,417 responses captured from across the globe. The Online survey had respondents across 6 countries – India, Singapore, UK, USA, Germany & France – answering questions, aimed at capturing behavioural, technical & philosophical responses in relation to people’s associations, understanding & emotional connections to the Internet.

Another conclusion the report reached was that the fearing of missing out (FOMO) when not connected to the Internet was a global phenomenon. A third of the respondents said they would not be able to survive more than 5 hours without access to the Web. Many were willing to trade alcohol, TV , chocolates & even intimacy to keep an Internet connection.

Tata Communications survey

The survey found that Online Indians were heavy Internet users who lived with FOMO. Many of those polled also believed the Internet & www to be the same.

To read up on the rest of the survey conclusions, click here.

 

Graphic: Tata Communications

 

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