Posted by Simon Khalaf on Tue, Apr 22, 2014 in the Flurry Blog.

In May of 2013, KPCB’s Partner and world-renowned analyst Mary Meeker shared her latest Internet Trends Report. In that report, Ms. Meeker shared an interesting stat: “The average mobile consumer checks their device 150 times a day”.  That number raised a few eyebrows and led many analysts to question the difference between existing smartphones and highly anticipated “Wearables”. In this report, we have used data from Flurry Analytics to analyze the behavior of consumers that heavily use their smartphones or tablets, a segment we refer to as the “Mobile Addict”.

We have defined a “Mobile Addict” as a consumer that launches apps more than 60 times per day. Looking at data Flurry sees from 500,000 apps across 1.3B devices as of March 2014, we know that on average, a consumer launches apps 10 times per day. So we have defined a “Mobile Addict” as someone who launches apps 6 times more per day than the average.

Mobile Addicts Are Multiplying

The chart below shows the year-over-year growth in usage, across all segments of mobile app users. The Mobile Addict segment is growing the fastest, posting 123% growth between 2013 and 2014. In March of 2014, there were 176 million Mobile Addicts, up from 79 million in March of 2013. That is astonishing growth in a single year. This compares to 55% growth for a category we’re calling Super Users and 23% for Regular Users, who launch apps 16 times or less per day.

This report 1st appeared in the Flurry Blog. Click here to read the whole report.

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