Playbasis, a Thailand based gamification company that helps organizations to develop games that enhance customer interaction with a product, is on a ball. As some of you would know, gamification is the latest marketing tactic being used to strengthen customer engagement, loyalty & retention.

Playbasis recently raised US $770k funding from Ardent, Axis Capital & 500 Startups. With this seed funding they are planning expand their business across Asian market in 2014.

Playbasis is the SaaS (Software as a Service) based software platform with Big Data at the backend for analytics purpose.  Robert Zepeda, founder of Playbasis has gone on record with TechCrunch to state that their main motive was to blur the boundary between productive & entertainment software. This is what the most popular social media apps like Facebook, Waze, Foursquare etc.  have implemented to make their social media business more engaging.

Gamification is expanding rapidly in South Asia, especially in countries with higher smartphone penetration. Those like India are taking active interest in integrating gamifcation mechanics into their SaaS based software products or other business apps. Playbasis wants to leveage on this, to become an integral part of Social CRM strategy & marketing budgets of enterprises this year.

Playbasis a startup with less than 10 employees, but is hoping to generate major profit in 2014. It has already acquired a small but impressive customer base, with clients like Accenture, Playboy Thailand, TMB Bank & True Corporation.

Image Credit: Playbasis

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