Tag Archive for Online marketing

Personapp for creating quick & easy customer profile

personapppage

Personapp is a tool for creating a quick & easy persona that includes traits describing your targeted customer profile.

Instead of creating a whole section in a business plan report, you can simply use Personapp to create the persona of the kind of person your products or services will appeal to.

It’s simple enough, if you focus on 4 to 5 five key goals (demographics, needs & goals, behaviors, etc) & wrap it up in a single page.

Start with the targeted persona’s age, job, family, hobbies & interests, where they live, etc. Add a name & a picture, to make it seem like a real user instead of a market research report.

Describe a typical day in the life of your persona, focusing on behavioral patterns that are relevant to your product being of interest to them. List about 5 of their needs, & common problems & tasks this persona often has to face.

You can round out the persona with beliefs & attitudes, relationships, skills, work environment, etc. It’s not rocket science & you can just as well do it with pen & paper, but using Personapp does offer some valuable advantages.

For starters, you can create multiple personas with different traits & then tweak or combine them based on in-depth user interviews & further analysis of market research data about your customers & those of your competitors.

It’s far easier to use Personapp & collaborate on these changes Online as you & others involved in the project do more research narrow down the persona to specifics.

Secondly, it makes you focus on real users & what they think about your product, instead of business models, traffic & software. It makes design decisions more human & less abstract, & will help you develop clear need statements before getting started with product development.

Personapp was developed & launched in Jan 2012 by Laurence McCahill, Brighton, U.K.-based co-founder of The Happy Startup School, Spook Studio.

Image Credit: Personapp

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email tool

Get to know when someone has read the email you have sent

What is the biggest challenge (or let’s just say, anxiety) you face when you send across an email? Whether the person you have sent it to has opened it or not? To begin with, you are almost, always worried whether the recepient has even seen the email, or whether it has gone into his email’s spam folder.

Wouldn’t it be just great if there was some way you could know when the person has clicked on your email to read it? Or on the link that you may have sent in your email? Now, there’s a tool called Signals by well-known Inbound Marketing firm HubSpot that  claims to give you real-time notifications every time someone opens the emails you’ve sent.

As of now, Signals works with Gmail, Outlook.com & Microsoft Outlook, & only in the Chrome browser. The designers say they are working to include other email clients, too. The aim, say the guys at HubSpot, is to help users follow up with leads & customers more efficiently & more effectively, making it a great tool for Internet marketers. So now, you may send an email using your email tool, & Signals will send you an instant notification when your message is opened or clicked.

While the basic version is free, there’s a paid version, too, with additional features.

emails tool

 

Image Credit: HubSpot

 

 

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