Tag Archive for new internet startup

ScheduGram: Instagram Tool for brands and business owners

ScheduGram is new service platform for businesses & brands to implement their digital marketing strategy through use of Instagram. ScheduGram is developed & managed by the Melbourne, Australia-based Dialogue Consulting Pty Ltd.

Photo sharing app Instagram is one of the fastest growing in the market with over 32 million users worldwide. Instagram is not just to take selfies & gain ‘Likes’, it’s for brands & business to showcase their products to a new age consumer who is a social media user.

Instagram is a major platform for consumers; the brands are using this platform to generate a wide reach in the Social Media space. But the inability of Instagram to handle multiple accounts & Content management apparently hampers their efforts.

ScheduGram is a Web-based service to manage multiple accounts of Instagram & upload the images through it. Schedugram can also plan the Content to upload according to the schedule set. This tool is useful in planning campaigns. It also supports multiple user accounts through the Web-based portal which eliminates the need of logging in & out of the app to switch accounts. ScheduGram also plans to add a multi-user account, soon.

This service also lets the user post photos with editing options on the Web-based interface. The user can rotate, crop or add filter before posting the photo.

ScheduGram uses real world devices running the official Instagram App to provide this service instead of using a 3rd Party API. The Instagram API doesn’t allow media uploads. Its services allow brands to manage their accounts in practical way.

ScheduGram has various offering for brands & agencies to use their services. The Starter Pack which is for  $13 per month & allows 1 Instagram account & a maximum limit of 10000 followers & only 1 user can use it. Other packs range from $40 per month to $100 per month which includes support for multiple accounts & multi user service. ScheduGram also offers a 7-day free trail to check out their services.

 

Image Credit: Schedugram

 

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New search engines for websites: Swiftype

Swiftype is a startup which is building advanced full text search software. This new search engine logic is already being used by a lot of companies like Asana, Facebook, CloudFlare, Shopify, Best Buy, Twilio, to name a few.

Swiftype provides new search engines software for website, including WordPress sites, as well as mobile sites. It is suitable for large websites that require efficient search engine logic, or even smaller ones.

According to the details provided on the Swiftype website, it is “very easy to install the software & incorporate it into your website or blog.” No coding knowledge is required. All you need to do is to key in the URL of your website, & within no time, the software builds a new search engine in real time & helps organize their web pages by importance. Web Administrators can then install the JavaScript on to their website.

new search enginesThe San Francisco, USA based Swiftype was founded in early 2012 by two engineers, Quin Hoxie & Matt Riley. The co-founders were working as software engineers at Scribd. Initial seed funding was by Paul Graham’s Y Combinator, Data Collective & other angels. Recently, it got a 2nd round of seed funding by venture capital firms like Kleiner Perkins Caufield & Byers (KPCB), CrunchFund, New Enterprise Associates (NEA), & other individual investors. As per publicly available sources, the total funding till date is in excess of $9 million, excluding the first seed funding by Y Combinator and other Angels.

The Swiftype algorithm, say the guys who run this startup, is “quite efficient” for mobile based sites as well. The software is used by over 100k companies/websites.

There are various packages to choose from in case you decide to install it on your website. Starting from a Free one, the paid packages vary from US $44 to US $538 per month. Pricing is driven by the size & traffic of the website on which you want to install the new search engine.

Swiftype keeps tweaking its core search algorithm. The software gives a dashboard which can be used by companies to evaluate their websites’ performance in terms of analytics. This can potentially help companies improve their offerings & marketing strategies, & also help site owners derive insights to help improve the performance of their web pages.

Image Credit: Swiftype

 

 

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