Tag Archive for big data

Batch Insights aggregates & tracks mobile push notifications data

Posted on November 26, 2014 by

Batch Insights is a new Online tool for mobile developers & other marketers that aggregates mobile push notifications & lets users search & filter through the flood of data to find what they need.

There are billions of mobile push notifications sent every day to people all over the world, & the data in these messages will show you exactly how each company is marketing its products & services. The problem, of course, is that it’s really hard to mine Big Data if you’re a small business or mobile developer making apps in your basement.

mobile push notifications

Thus, the kind of computing resources you’d need to collect information about your competitors & filter mobile push notifications based on your keyword queries would take your IT investment to a whole new level. You could individually monitor the messages being put out by all your competitors by installing their apps & reading every notification by each competitor, but you still won’t be able to search through the billions of notifications floating around. Besides, installing & watching your all competitors’ apps will consume a whole lot of time or manpower, & it still won’t provide you with industry-wide insights.

It’s far easier when you can just sign up & create an account with Batch Insights & run your queries, track specific competitors & seek inspiration for your own marketing ideas from all the push notifications you see.

What’s intriguing is that they’re also coming up with an API, which should enable a lot of mobile developers to use the push notification data & create more specific industry-based apps.

Also note that this is the 1st product release for mobile developers from the team at Batch.com – a domain name that boosts their prospects a lot. The company plans to release more such analytics tools under this domain for mobile developers.

Batch Insights was founded in Nov 2014 by the same Paris, France-based team that founded Appgratis. Simon Dawlat is Batch.com CEO, with Sylvain Ramousse & Antoine Guénard as co-founders. The team has raised US $13.5 million for Appgratis in Series A funding in Jan 2013.

Image Credit: Batch Insights

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Big Data Startup

Dig up any amount of data using this big data startup Enigma

Posted on October 28, 2013 by

Big data is the new roaring business. After all, data affects us all & one has to tackle all that copious amounts of data being generated daily. But what happens when you want more data? Where does one turn to for that? This is where this big data startup Enigma comes into the picture.

Startup Enigma is an example of a web service that permits its users to dig for an intense amount of public data that is otherwise difficult to obtain. For those of you familiar with computational knowledge engine Wolfram Alpha, think of Enigma as a search engine than can seemingly join up scattered yet similar sets of data.

This big data startup, winner of this year’s TechCrunch Disrupt New York 2013, is geared to harness the power of public big data. Enigma was founded by Raphael Guilleminot, Hicham Oudghiri, Marc DA Costa, & Jeremy Bronfman in 2012. This big data startup assists users in discovering “hidden” facts, helping them find data sets, which they can retrieve from anywhere else, & in the process, synthesize data from unique sources.

big data startupThe strategy of this big data startup is to take public data that is valuable, starting with data that is relevant to economic activity and corporations, & make it “utilizable”. There are 2 challenges here: Accessibility, which comes with knowing what you are searching but is not obtainable in utilizable form, the other being, data discovery. The latter is the ability of searching on a particular topic you have an interest in, & discover data you had no idea you needed.

Enigma’s role is connecting you to the data you require. It claims to have access to 10,000+ public data sources. The big data startup uses a hybrid approach of mining data: the 1st step in getting the data is to scour government domains. Enigma’s government data was obtained by issuing a Freedom of Information Act request to the U.S. General Services Administration for all the top level .gov domains.

If you still haven’t found what you were looking for, you may even contact the guys at this New York, USA based startup & tell them the exact nature of data you want. They promise to help.

There are 3 services available – Individual, Enterprise & API. For the 1st category, you need to submit a request & they in turn will get back to you, offering you a trial period. The other 2 are paid services but the prices are not put out yet.

Image Credit: Enigma

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