Archive for Sorab Ghaswalla

Privacy Badger: Browser add-on that stops 3rd party tracking of your Online moves

The Electronic Frontier Foundation (EFF),a non-profit body defending civil liberty in a digital world, recently launched the Privacy Badger, a browser add-on tool that analyzes Sites to detect & disallow Content that tracks your Online movement in “an objectionable, non-consensual manner.”

When an Online surfer visits Websites, this add-on keeps note of the “third party” domains that embed images, scripts & advertising in the pages he/she visits. If a third party server appears to be tracking you without permission, Privacy Badger kicks in & will automatically disallow Content from that third party tracker. In cases where the third-party domain provides some important aspect of a page’s functionality, such as embedded maps, images, etc, Privacy Badger will allow connections to the third party but will screen out its tracking cookies.

Protect Online PrivacyEssentially, this new add-on blocks spying ads & invisible trackers. This extension works automatically. It sends the ‘Do Not Track’ header with each request, & evaluates the likelihood that the user is still being tracked. If the algorithm deems the likelihood is too high, it, then automatically block the user’s request from being sent to the domain.

Currently in alpha stage, Privacy Badger has 3 states. Red means block the tracker. Yellow means that it does not send cookies or referers to the tracker. Green means unblocked. Users can click on the Privacy Badger icon in the browser’s toolbar if they wish to override the automatic blocking settings.

As of now, the add-on is available for Firefox & Chrome.


Image Credit: Electronic Frontier Foundation


Advertising Message

Make a Website for your business from your Facebook Page in 20 seconds

otonomicpageHow would it be if you could create a Website straight from one of your social media accounts? That’s entirely possible now thanks to this startup called Otonomic.

Launched yesterday, this Tel Aviv, Israel-based startup allows business owners to create a Website with one click from their Facebook Page. Backed by US $1 million in funding from RDSeed, Zohar Gilon, Amit Gilon, and Tal Barnoach, Otonomic’s one-click Site builder turns the Content of a user’s Facebook fan Page into a mobile compatible Website that auto-updates whenever new Content is added to the Facebook Page.

The idea is to help all those small-sized businesses to make a Website in a jiffy.

Otonomics Founder & Chief Executive Officer Omri Allouche said in a written statement that with 70% of businesses in the U.S. & the U.K. consisting of a single person, business owners needed a fast & simple way to create an attractive Website. Existing solutions offer endless design or programming options, & often fail to focus on building a good business Website, which is a major pain point for owners.

“We want to make the small business owner successful, in control, and empowered,” said Omri. “We helpĀ  them reach a higher level of online marketing & branding by highlighting their unique offering.”

Business owners can also get their own domain, which means a “fully-branded Website”.

Here are some of Otonomic’s features:

  • Site in 1 click: Business owners don’t need to write new Content, or know anything about programming or design to create a Website.
  • Web, Tablet, & mobile-ready Website: User Websites will look at their best on Web or mobile right out of the box.
  • Online store: Users can easily capitalize on hot leads created through their Website with a chic online store.
  • Customer reviews: Otonomic’s algorithms pull customer reviews & suggested Content from a user’s Facebook page to help business owners build the perfect Website.

Basic Websites are free,while premium services ranging from U$4 & $30 monthly.

Image Credit: Otonomic

Advertising Message