Archive for January 2014

Twilighter app highlights Content, shares it on Twitter to boost Website traffic

Posted on January 29, 2014 by

One of the best ways to boost traffic to your Website is to enable visitors to share your Content on social networks like Twitter. Now, you can do this free of cost thanks to AppSumo’s Twilighter Web app, launched earlier this month.

Twilighter is easy to use & you can install it in a jiffy to improve your business. The creators of this app adopted the same tools & methods that they used to boost visitors to their own blog. One important method was using a “click to tweet” link to encourage readers to share images & quotes they liked. This made it super easy for them to share the Content on micro-blog Twitter. As a result, their blog received hundreds of fresh visitors daily.

cooltext921482906The creators of Twilighter also drew inspiration from Kindle eBooks where readers can highlight selected parts of the Content. Similarly, visitors to your Site can highlight the specific Content they find attractive & share it on Twitter immediately. More sharing & tweeting about your Website means more fresh traffic & revenue for you.

Another useful aspect of Twilighter is that it highlights the most popular & shared Content which helps fresh visitors read & share these parts too.

The one thing you need to do before you start using this free app is to add a brief script to your Site. This allows readers to select a part of the text on your Site that they want to tweet, as well as provide a link to the Webpage. Twilighter also displays the number of times a quote, phrase or selected text has been tweeted.

Twilighter - image 1 (2)

Twilighter is part of a toolkit named SumoMe which has been created to help generate more new traffic for Websites. It is simple to create an account on SumoMe (http://sumome.com/) & install the Twilighter app. The creators say it takes just “47 seconds” to add this tool to your blog or Website.

Thus, basically, Twilighter is a Web app you can use to get more traffic for your site free of cost.

Twilighter is a product of a company named AppSumo whose goal is to “promote great products to help you kick ass at work”. It is based in Austin, Texas.

 

Image credit: AppSumo

 

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WeChat applies digital touch to Chinese new year tradition of red envelopes

Posted on January 28, 2014 by

Messaging app WeChat’s new feature for this Lunar new year is taking over China by storm, so also the rest of the world. The Chinese have a tradition of sending cash to loved ones in a red envelope to mark the onset of the new year. WeChat has gone digital with this Chinese tradition.

With over 600 million users around the world, WeChat users can now send virtual red envelopes to other users. The amount is credited to the receiver’s bank account. This service went viral last Sunday, & more & more users are said to be using this service to celebrate the New Year.

Through WeChat, a user can send less than 200 yuans to friends and family. Users can also send the amount to a group, which is then randomly divided among the group members. Another interesting function is when a user sends a red envelope, from among the group of recepeints, individual members can rush to claim their received red envelope. The one who opens it 1st in that group chat gets to keep it.

WeChat has become the most used messaging service in China, & has got 78 million users outside China. The parent company Tencent is using various marketing techniques to increase the user base outside the country. Tencent had recently tied up with Google to introduce a promotion offer to users by gifting them a US $25 restaurant voucher if the users linked their WeChat account to Google+. This might be a significant step for Google & Tencent with an eye on gaining more market share.

Image Credit: WeChat

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