Archive for July 2013

neuromama

New search engine NeuroMama says will change the way people Search

Posted on July 18, 2013 by

It’s been a while since some exciting news has filtered in from the world of Online search. So here it is…..there’s a new search engine launched last week called NeuroMama that claims to have many “firsts” to its name (and that’s what got our attention).

NeuroMama says it is the 1st to be listed on any US stock exchange in the past decade or so. But more important than that, it’s main claim to fame, it says, is that the search engine works on a technology called neural networking (explained later in this profile). Well, that’s not all. One more plus in this company’s favor is that Online privacy of a user is its priority & so it does not record the IP addresses of searchers.NeuroMama

When you go to www.neuromama.com, you are greeted with a funky little backdrop from outer space with the words NeuroMama scrawled across it. This search engine has many aspects to it. To begin with, you can conduct your search in English, Russian & Spanish. Then, you can have your very own Neuro Mail account. There’s a separate section called Neuro Finance where you can even search for business including stock market reports, exclusively.

One does not have to necessarily register (it’s free) to use this new search engine but registration has its own benefits. Company President & Chief Executive Officer (CEO) Mr Weselovsky says what is also innovative about his search engine is its marketing strategy which is based on the Frequent Flier incentive program that many airlines have. So you need to register & subsequently log in to get those benefits. Under this marketing plan, users who use the engine for their search needs will get FSR – Frequent Searcher/Shopper Rewards. “Users will automatically accrue loyalty awards redeemed for Android tablet computers, phones, gift certificates for travel and vacations. Other Frequent/Shopper Rewards are coming,” according to Mr Weselovsky.

Oh, by the way, if you are greeted with the image of a clown when you visit the website, that’s because this Russian search engine has deployed the services of Cirque de Soleil star, Vladislav Myagkostoupov and well known Russian clown Leonid Leikin to promote and market the company.

Now, coming to the bit about neural technology. The new search engine uses neural technology to incorporate the search habits & preferences of users into its decision-making “thought processes”, which will enable it to eventually catch up with its competitors on the search robot learning curve.”

A neural network is “a system of programs & data structures that approximates the operation of the human brain, & involves a large number of processors operating in parallel. Neural technology-based computer systems are designed around very complex mathematical algorithms and are programmed to “learn over time” from people using these systems.

Suffice to say, it will second guess what you are looking out for, going by past search patterns & your surfing experiences.

Image Credit: NeuroMama

 

 

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Lavabit

Use the same email service that Edward Snowden of PRISM fame used

Posted on July 15, 2013 by

It is said Online that emails are being read not only by government secret service agencies but even by the service provider itself, or to put it in another way, the means & tools are available with a service provider wherein they can read your emails.

With the PRISM controversy breaking out, it has become all the more imperative to protect your emails, & hence, your privacy. There’s an email service called Lavabit with several security layers built in, & as it claims, even its own administrators cannot read your emails. But before we go ahead, it is said that Lavabit was one of the email accounts used by none other than the guy who exposed PRISM, Edward Snowden. So, well, now you, too, could use the email service he used!

Not many know about Lavabit because it is still a small provider wih a small subscriber base (at last count there were about 350,000 users). The focus clearly though is on preserving user privacy & security.

The service has paid & free accounts. There are in fact 2 free accounts – basic & personal. The difference is in storage & message size. The basic account provides users with 128 MegaByte of storage, & does not carry any advertisement, while the personal account offers 1 Gigabyte of storage and advertisement.

The paid account obviously boasts of more features such as increased storage & privacy/security features including fully encrypted email storage.

The security & privacy features include:

  1. Transport Layer Encryption via SSL
  2. Secure Mail Storage via asymmetric encryption so that emails, once on the server, can only be read with the user’s password. This means that no one can access them, and that they cannot be handed over either.
  3. ClamAV integration
  4. Domainkeys support to prevent domain impersonation.
  5. Sender Policy Framework (SPF) to verify that messages have been verified from a server that is authorized to relay messages for a domain.
  6. Greylisting and blacklisting support.

 

Image Credit: Lavabit

 

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